Science of Surveys


Step 5: Survey Administration

Once the survey sample has been identified, you are able to administer the survey and prepare to collect the data. Currently, there are many modes of administration that you have to choose from, each with advantages and disadvantages. The following section will describe the most commonly used techniques, along with description of the advantages and disadvantages of each. Survey methods have been categorized according to their technological sophistication:

So which method to choose? That answer will be different for each survey project. To obtain some assistance in deciding which will be best, contact us and we will be happy to assist you.

  1. Determine goals and specify objectives
  2. Conduct question brainstorming and pre-testing
  3. Prepare the questionnaire layout and data format
  4. Sample Selection
  5. Survey administration
  6. Data compilation and analysis
  7. Reporting of Results